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Thread: Exclusive Publishing Contracts | Are They Yesterday's News?

  1. #1
    Administrator Nate's Avatar
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    Default Exclusive Publishing Contracts | Are They Yesterday's News?


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    Juggernaut SISTEROFJESUS's Avatar
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    Great read, thx Nate
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    Forum Leader: 18 and Over bigmikecox's Avatar
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    Wasnt this in MD a few months ago?

    Regardless, i think that if a publishinig contract is given, the athelte SHOULD do something similar to what Dallas and Matt are doing. Their thread is one of the BEST ive ever looked at. Weider/AMI does NOTHING for their athlete's. Juan is GOLD on camera but nobody goes to Flex to see him.
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    I agree with these guys are saying. Offering publishing contracts to athletes years ago was the main and sometimes only way for a fan to athlete interaction. Now, with the internet and social media, athletes and fans can have some form of interaction at any moment. Offering athletes contracts for exclusive content will be a thing of the past as long as the athletes don't hold to it. Athletes should interact more with their fans and put forth exclusive content in better manners. Many of the bodybuilders today grew up in a time when they wished to be featured in magazines, and wished they could talk to their Bodybuilding idols. Now they are in a position to give back to the bodybuilding community on a much bigger scale than ever. I personally don't see many of the bodybuilder embracing publishing contracts and even embracing the power of social media the way they should. If they did, sales and popularity would rise, allowing for larger contracts and endorsement deals. Magazines and their sites need the athletes but the athletes need the magazines. Have to admit, it's a bummer when MD or Flex announces they signed an athlete and you think you're going to be able to interact with them, a question thread opens for them, and you never hear them reply to fans or even visit the site. Todays athletes don't realize they greatly limit their own potential by not contributing. Magazines and their sites allow for a stable of athletes not only to reach out to their own fans but to get noticed easier by new fans by giving the fans a source to go to. Magazines and sites allow for the athletes not only to promote them selves and endorsements, but to promote and help the sport of bodybuilding as a whole. Even on their own social sites, how many athletes are reaching back to the fans, promoting the magazines and endorsements properly. How many times have we heard of an athlete doing an event, did a guest appearance or showing after the fact. While some bodybuilders do use their social media sites and forums to do updates or product info, others rare appearances often go un-noticed.

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    Online Editor Ron Harris's Avatar
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    Good points DMarty. Some of the athletes make full use of social media to reach out, promote themselves (which is a big part of success now), and interact. Others just don't.
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    IFBB PRO - Beni Lopez / Moderator / Forum Facilitator lil mama's Avatar
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    Quote Originally Posted by Ron Harris View Post
    Good points DMarty. Some of the athletes make full use of social media to reach out, promote themselves (which is a big part of success now), and interact. Others just don't.
    Totally agree with you Ron . Especially the part of the athletes who do promote themselves and interact are more likely to become successful in social media vs those who dont

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